Though the music industry has been slow to shift in the digital landscape, actual musicians have been making amazing strides. Beck - one of my personal heroes - has been relentless in his reinvention of himself. Album to Album, the tone or style is rarely duplicated, but there is hardly a point when you are not keenly aware that this is Beck. His voice, his textures, his personality - all seem to give him away very easily.

He has recently revamped his website in a way to reach out to his fans and explore new ideas. The Record Label section being an experiment in production and displaying his unique ability to take an existing song and wrap it up in "cool." He seems to be using the internet (and these new technologies) to stay connected and to experiment - honing his craft along the way.

With this experimentation in mind we have launched into Twitter and now Vimeo. Trying to figure out how these different mediums can inform our process and make our work more relevant to the modern condition. I've often wondered what Architectural Analogies that could be made between the great buildings and the great albums. Could an architecture firm create a building and "tour" on that for a year? Maybe that's what Rem does in a way - spawning lectures, books, and merchandise along the way.

What if an Architect could develop a concept - or set of details (the songs?) - and "toured" on these ideas for a year, applying them to new projects whatever and where-ever they may be. This somewhat flies in the face of the notion of extreme specificity that seems so important to our current trends - where the architecture is supposed to be rooted in the specifics of site and program, but I think about it anyway and wonder.