For too long the use of the phrase "World Class" has become a misnomer - an overused superlative that often indicates that a project will meet a bar that is far below World Class. To not see this project as a truly a world class museum is a not only a missed opportunity for the whole country to take it's place on the international cultural stage, but an injustice that will be hard to ever get over for the fans of Bollywood film all over the planet.

The desire to make this a world class should not be misconstrued as a call to ape western architectural styles or copy the aesthetic success of any other museum. The Bollywood Museum should stand on it's own as a unique proclamation of modern india, not a nostalgic recollection of ancient structures or a quixotic mishmash of formal incoherence that is just trying to be weird instead of profound. Indians all over should be proud of the statement this building makes to the world, as proud as they are of the Bollywood films that they love so much.

Museums as a building type are notorious for being difficult to run and financially support after the "newness" wears off. One way to combat this is to augment the building with complementary pieces - all of which rely on each other for longevity. An obvious opportunity is the creation of a Bollywood Hotel, a place to stay a night among the stars and live like a celebrity. In addition there could be a film academy, a school for young actors, directors, and writers to learn their trade in the middle of the greatest film industry in the world.

3 objectives will be at the heart of our proposal:

EDUCATION
The long history of Bollywood should serve as a central focus of the visitors experience - a chronological journey through the last 97 years of Indian film, starting with Dadasaheb Phalke's Raja Harishchandra right up to the present day blockbusters like Om Shanti Om and 3 Idiots. Not only is the history of great importance, but also the process. How has filmmaking changed over the decades, how is a modern Bollywood film created? The education of the foreigner with no understanding of Bollywood as well as keeping the interest of the longtime Bollywood fan will be a challenge we look forward to.

INTERACTIVE EXPERIENCE
Through exhibits it will be imperative to create an interactive world for visitors, wether it is the opportunity to stand on a real Bollywood soundstage or for someone to be able to create a short film and have it end up in their email inbox before they reach home. In our digital world, nothing should seem impossible. These interactive experiences will give visitors a new perspective on their favorite films and a deeper understanding of what actors go through to make this beloved form of entertainment.

REPEAT DESTINATION
The experience of this building should be like a great film - one that you want to see over and over again, bring your friends to, and persuade your children to love. Too often our modern buildings are fueled by wow factor, inside jokes, or the desire to be overtly unique. These qualities will quickly fade and loose the attention of patrons. Great architecture should hold up to time - giving a new feeling based on time of day, season, weather, or by simply changing the lights. The creation of a permanent collection that is augmented by special exhibits will be paramount to the long term success of this Museum and the building should respond to this important distinction.

This project is one of those rare defining moments in a culture and should be considered a part of any Indian Tour along with the Taj Mahal or the City of Chandigarh.